Scenario You are a beginner freelance graphic designer and have been hired by a
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Scenario
You are a beginner freelance graphic designer and have been hired by a nonprofit, California-based organization heading up a global clean water initiative. The organization is opening three satellite offices in Vietnam, Nigeria, and Mexico. As part of a larger marketing campaign, the organization would like you to design a flyer for one of these locations. The flyer will be distributed throughout the community to increase awareness of the initiative and encourage members of the community to volunteer.
For the purposes of this project, you have been provided with a Design Specifications document that includes the company vision, copy for the call-to-action flyer, and additional design specifications. You will choose one of the three satellite office locations and research the country to create a profile of the target audience. Then, using your research and the information provided in the Design Specifications document, you will create a design brief and proposal as well as a mock-up of your flyer. You will also provide a written justification for your project’s legal considerations and explain how you applied your target audience research to your flyer mock-up.
Directions
For this milestone, complete only Part 1 (Design Brief and Proposal) of the GRA 290 Project Two Template.
Create a design brief and proposal in InDesign for the client based on the country you chose (I chose Vietnam for this) using the Design Brief and Proposal Template linked in the “What to Submit” section. This includes a scope of work, a target audience profile, a mood board, a project schedule, and a list of terms and conditions. Refer to the design specifications located in the Supporting Materials section to inform your work. Follow the guidelines and such and also if you can put the answers in the pdf, just put them a word document and send that instead.
Specifically, you must address the following rubric criteria:
Design Brief
Define the scope of the project including the following required information. Add your responses in the Statement of Work section.Define the project goals.
Summarize the output specifications.
Provide a high-level summary of the design process.
Create a detailed profile of the target audience based on your chosen country. Add your responses in the Target Audience section.Choose one country from the Design Specifications document.
Explain how specific colors are perceived in your chosen country.
Explain your strategy for choosing images that represent your chosen country’s culture.
Create a mood board with the following required elements and images. The design elements and images in the mood board must be aligned with both the client’s intended message and your target audience research. Add your elements and images to the Mood Board section.Include three images. Remember to provide relevant attributions.
Include two typefaces.
Include one color palette with a maximum of four colors.
Proposal
Develop a project schedule. Add your responses in the Project Schedule section.Include a timeline of all project milestones.
List at least five key terms and conditions you would include in the contract. Add your responses in the Terms & Conditions section.Include financial considerations.
Include legal considerations.
Notes:
When you want to create multiple versions of a design file or make significant changes to a design file, the best practice is to work on “copies” of the original file and not modify the original file itself. Use the “Save As Copy” option to create copies of the original file.
This section of Project Two is a great artifact to include in your portfolio. Once you receive instructor feedback, take time to revise your assignment. As a best practice, save the finalized copy as a RAW file in your OneDrive account so you are able to make edits in the future.
What to Submit
Design Brief and Proposal
Complete all but the last page of the GRA 290 Project Two Template. Save your completed document as a PDF file. Cite your sources according to MLA style. For this course, you will use a combination of public domain, openly licensed, and copyrighted images. You are responsible for avoiding copyright infringement by attributing these images according to established copyright guidelines. See the Openly Licensed Images area of your course for details.
Supporting Materials
The following resource supports your work on the project:
Design Specifications
Use this document to complete the GRA 290 Project Two Template.
CriteriaExemplary (100%)Proficient (85%)Needs Improvement (55%)Not Evident (0%)Value
Scope
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Defines the scope of the project, including the required information
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include defining the project goals accurately and providing a high-level, logical summary of the design process
Does not attempt criterion
10
Target Audience
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Creates a detailed profile of the target audience based on the chosen country
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include explaining the strategy for choosing images and colors based on the chosen culture in a detailed manner
Does not attempt criterion
20
Mood Board
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Creates a mood board with the required elements and images
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include ensuring the mood board presents images, typefaces, and colors
Does not attempt criterion
15
Schedule
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Develops a project schedule
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include ensuring that the schedule provides dates for all project milestones
Does not attempt criterion
15
Terms and Conditions
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Lists at least five key terms and conditions to be included in the contract
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include listing both financial and legal considerations
Does not attempt criterion
15
Articulation of Response
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose
Shows progress toward proficiency, but with errors in grammar, sentence structure, or spelling, negatively impacting readability
Submission has critical errors in grammar, sentence structure, or spelling, preventing understanding of ideas
15
Citations and Attributions
Uses citations for ideas requiring attribution, with few or no minor errors
Uses citations for ideas requiring attribution, with consistent minor errors
Uses citations for ideas requiring attribution, with major errors
Does not use citations for ideas requiring attribution
10
Total:100%
Module Five Project Two Milestone Rubric
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