“Optimizing Supply Chain Operations and Strategy: A Case Study of Unilever’s Warehousing and Distribution Network in North America”
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ASSIGNMENT INSTRUCTIONS
Company choice: “Unilever – Group”
Your group should select only one of the following organizations and prepare a PowerPoint examining the supply chain network design, operations and strategy for warehousing and distribution in North America. It must also include information about: fleet/delivery (private. 3PL), warehousing/distribution center (private, 3PL, locations, sq.ft,) operations and strategy. You may also include some supportive discussion highlighting a particular product type from the organization to support your findings.
HOW TO WORK ON THIS ASSIGNMENT ( EXAMPLE ESSAY/ DRAFT)
With operations in more than 190 countries and a portfolio of more than 400 brands, Unilever is a multinational consumer goods firm. We’ll look at Unilever’s supply chain network design, operations, and storage and distribution strategy in North America in this post. To bolster our conclusions, we will look at Unilever’s fleet/delivery options, warehouse/distribution center locations, operations, and tactics. We’ll also emphasize a specific product category.
Fleet/Delivery
To move its goods from the manufacturing facilities to its distribution centers and eventually to its retail clients, Unilever uses a mixed fleet of private and 3PL delivery trucks. Over 700 vehicles are part of the private fleet that are driven by Unilever Logistics North America, the company’s logistics division. Additionally, Unilever collaborates with a number of third-party logistics (3PL) companies, such as
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