Logistics Performance Priorities for Flyadeal: Applying SCM Concepts in the COVID-19 Era
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ASSIGNMENT INSTRUCTIONS:
The purpose of this assignment is to identify and apply Logistics and Supply Chain Management concepts/tools to suggest logistics performance priorities. For this purpose, you should search and review these companies through secondary available information. Think about how you can apply the concepts/tools that you learned in this course.
Write about the logistics performance priorities of any ONE of your choice in Covid 19 restrictions. Explain why you have come to your conclusions:
1) A low-fare Airline FLYADEAL
2) A fast-food chain Such as Albaik
The Answer must follow the outline points below:
1. Executive summary (3 Mark, Max word count 450-500)
– Summarize what is logistics performance priorities, and what Logistics and Supply Chain Management concepts/tools applied to achieve the company’s objective.
2. Background information (3 Mark, Max word count 450-500)
– Briefly introduce the company background (e.g., name, products, business size, location, internal/external interesting facts, etc).
3. Problem Description ( Max word count 450-500)
– Describe the objectives clearly and specifically.
– The objective may involve either logistics decision-making or process improvement.
4. Application of logistics and SCM concepts/tools that were applied (Max word count 450-500)
– Describe what specific logistics and Supply Chain Management concepts/tools be applied to achieve the objective. This section should make it clear that you understand the concepts/tools you are about to use.
5- Conclusion and results (Max word count 300-400)
– Analyze the expected results / the proposed solution.
6. References at least 7-10.
Note:
– Use the APA style of referencing
– No plagiarism
HOW TO WORK ON THIS ASSIGNMENT (EXAMPLE ESSAY / DRAFT)
In light of Covid-19 constraints, this research seeks to recommend logistics performance targets for Flyadeal, a budget airline based in Saudi Arabia. Key areas of attention for logistics and supply chain management, such as cost, speed, flexibility, reliability, and sustainability, are referred to as logistics performance priorities. Various logistics and SCM concepts and methods, such as network design, inventory management, transportation management, and supplier management, can be used to fulfill the company’s goals.
Background: Flyadeal is a Saudi Arabian Airlines Corporation subsidiary that runs an Airbus A320 fleet that flies to both domestic and foreign locations. The company’s goal is to make air travel affordable while emphasizing dependability, convenience, and innovation. The Covid-19 pandemic has affected the airline, which has resulted in decreased demand for air travel and increased operating difficulties.
Flyadeal wants to increase the efficiency of its logistics system in light of Covid-19 constraints. The company’s major goal is to lower logistical costs while maintaining very high standards of dependability and flexibility. Flyadeal also seeks to strengthen the robustness of its supply chain to lessen future disruptions.
Application of Logistics and SCM Concepts/Tools: Flyadeal can use a variety of logistics and SCM concepts/tools, such as network design, inventory management, transportation management, and supplier management, to fulfill its logistical performance priorities.
Network Design: By determining the most economical routes and frequencies, Flyadeal can optimize its network design. The airline may estimate demand using data analytics and change its capacity as necessary to cut costs and increase dependability.
Inventory Management: By lowering inventory levels and raising inventory turnover, Flyadeal may improve its inventory management. Flyadeal can lower costs and increase flexibility by implementing just-in-time (JIT) concepts and strengthening supplier connections.
Flyadeal may optimize transportation management by choosing effective forms of transportation and cutting back on transportation expenses. Tools for real-time tracking and visibility can be used to trace shipments, enhance delivery efficiency, and increase reliability.
Flyadeal may enhance supplier management by forging solid alliances with dependable suppliers and assuring prompt deliveries. Metrics for measuring and enhancing supplier performance can increase dependability and the resilience of the supply chain.
Conclusion and Results: Flyadeal may meet its logistics performance priorities by implementing the SCM and logistics concepts/tools discussed above. In particular, the airline can retain high levels of dependability and flexibility while lowering logistical costs and enhancing supply chain resilience. Increased client happiness and financial success for Flyadeal are possible outcomes of these upgrades.
References:
(2016). Chopra, S., and Meindl, P. Management of the supply chain: strategy, planning, and execution. India Pearson Education.
(2016). Christopher, M. Supply chain management and logistics. Prentice Hall Higher Ed.
Kaminsky, P., Simchi-Levi, D., and E. (2003). Concepts, tactics, and case studies for supply chain design and management. McGraw-Hill.
P. P. Datta and D. Roy (2017). Management of the supply chain in the age of big data. Presses CRC.
L. C. Giunipero, R. E. Hooker, and D. Denslow (2018). Supply chain management and purchasing. Cengage Education.
Pullman, M. E., and Verma, R. (2018). A foundation for agile supply chain management research. 38(2), 566-590, International Journal of Operations & Production Management.
J. D. Sterman (2019). Systems thinking and modeling for a complex world: business dynamics. McGraw-Hill.
L. J. Krajewski and Ritzman
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