Surviving the Storm: Analyzing the Impact of the Pandemic on an Organization and its Response Using Key Class Concepts
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ASSIGNMENT INSTRUCTIONS:
Assignment Instructions:
▪ You need to choose an organization and analyze how it was affected by pandemic-related changes, and how it dealt with these changes—using at least 3 class concepts that we learn in this course.
▪ You can choose any organization (i.e., it can be an organization that was negatively affected by the pandemic or one that saw an increase in the demand for its products/services during the pandemic).
▪ While you may refer to various sources to gather information about the organization of your choice (e.g., news reports, business magazines, organizational reports, organization’s website, etc.), you must provide appropriate citations and links to the sources that you use at the end of the report.
▪ Your report should be 2-5 pages (not more than 5 pages), single-spaced, and must include the following:
Section 1 – A brief note on the industry in which the organization of your choice operates
Section 2 – An introduction to the organization and its main products/services and its primary customer base
Section 3 – Description of how the organization was doing before the Covid-19 pandemic hit and how its
products/services, customer demand, and employees were affected by the pandemic-related changes
Section 4 – How did the organization address challenges or build upon opportunities created by the pandemic?
Section 5 – What are some of the recommendations you can make to the organization going forward into 2023?
HOW TO WORK ON THIS ASSIGNMENT (EXAMPLE ESSAY / DRAFT)
Introduction in Section 1
The COVID-19 pandemic significantly disrupted enterprises of all sizes and industries, having a dramatic effect on the global economy. In this study, we’ll examine how the pandemic affected a particular organization and assess how it handled these difficulties. We will analyze the organization’s pre-pandemic status, and its reaction to pandemic-related changes, and offer recommendations for its future using at least three class topics.
Section 2: Organizational Introduction
The largest online store in the world and one of the subjects of this research is Amazon, which Jeff Bezos launched in 1994. Online retail, cloud computing, digital streaming, and artificial intelligence are among Amazon’s key offerings. Its main clientele is people and companies from all over the world, and it sells a variety of goods, including books, electronics, apparel, and household goods.
Section 3: The Pandemic’s Effect on Amazon
Amazon had a secure financial status before the pandemic, with 2019 revenue of $280 billion and a net income of $11.5 billion. However, due to lockdowns and social isolation measures when the pandemic struck, Amazon saw an unheard-of increase in demand for its goods and services. Despite a 37% increase in retail sales for Amazon in the first quarter of 2020, the company still had to deal with operational issues like staff management, supply chain interruptions, and delivery time delays. Additionally, due to the possibility of virus transmission in warehouses and distribution centers, safety and health issues for workers have emerged.
Section 4: Amazon’s Reaction to Changes Caused by the Pandemic
Amazon made use of its current resources, turned to creative solutions, and put new regulations in place to address pandemic-related issues. First off, Amazon prioritized necessities and established a COVID-19 relief fund to aid its partners and staff. Second, to meet the spike in demand, it employed 175,000 more people, gave hazard pay, and put in new safety procedures like daily temperature checks and providing personal protective equipment. Thirdly, to improve operational effectiveness and satisfy customer needs, Amazon made use of its cutting-edge technology, including robotics and automation. Last but not least, Amazon adopted long-term strategies to lessen its carbon impact, including growing its logistics network and putting money into renewable energy.
Section 5: Future Suggestions for Amazon
Looking ahead, Amazon should keep utilizing its advantages in innovation, technology, and customer attention to handling the post-pandemic business environment. To improve working conditions, it must first put employee safety and well-being first and improve its labor procedures. Second, to lessen its reliance on certain suppliers and prevent future disruptions, Amazon should make investments in inventory management and supply chain diversification. Thirdly, Amazon should concentrate on growing its market share abroad, particularly in developing nations where e-commerce adoption is still in its infancy. Finally, Amazon should make it a top priority to transform into a greener business by using more renewable energy, using less packaging, and investing in environmentally friendly transportation options.
In conclusion, the COVID-19 epidemic posed previously unheard-of difficulties for companies all across the world, including Amazon. But Amazon’s reaction to the epidemic was evidence of its resiliency, flexibility, and customer-centricity. Amazon was able to meet customer expectations while putting employee safety and well-being first by utilizing its current capabilities and creating creative solutions. To preserve its success in the future, Amazon should keep emphasizing sustainability, employee well-being, and diversifying its supply chain.
Amazon.com, Inc. (2021) is cited. 2020 Annual Report. https://ir.aboutamazon.com/static-files/8135d8d5-79b5-4a5d
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