STEP 1 – Review Materials Review Measure What Matters (2011) by Katie Paine as you develop your program’s measurement plan. This book, along with other helpful resources, is available on the Course Playlist on O’Reilly. STEP 2 – Engage the Discussion Board Discussion Prompts: What is marketing success for your case study company? Explain what…
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I’m into real estate management and rental property management. I’m in need of someone very serious, honest,
STEP 1 – Review Materials Review Measure What Matters (2011) by Katie Paine as you develop your program’s measurement plan. This book, along with other helpful resources, is available on the Course Playlist on O’Reilly. STEP 2 – Engage the Discussion Board Discussion Prompts: What is marketing success for your case study company? Explain what…
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Discussion Prompts Where is your target audience active online? Based on your research from Week 1, explain the sites and social networks your target audience frequents. Reflect on the personas you created for target audiences earlier in this course. Explain their mobile usage, either based on actual customer data (if you have access) or general…
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Every brand finds itself on the receiving end of a negative comment at some point. Smart businesses view these difficult moments as opportunities to turn the situation around and achieve a positive outcome. If you can address the negative post in a way that satisfies the commenter, they may delete the negative comment or even…
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