This is a list of topics for the individual project. You will need to select one of these topics and write a short paper discussing the topic. The paper needs to be approximately 3-4 double spaced pages. You will need to have at least 4 references. Try to identify the competitive advantage of different companies.…
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Reference Dimitriadis, N., Dimitriadis, N., Jovanovic, N., & Ney, J. (2019). Advanced marketing management: principles, skills and tools. [Books24x7 version] Available from http://library.books24x7.com/toc.aspx?bookid=142908. Read chapter 8, videos, and external sources from your research and discuss the following questions. What are the marketing challenges presented in your reading? Reflect on the new marketing function and the…
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It refers to thinking strategies / processing styles / modes of thinking that can generalize to different but conceptually similar contexts. For example, people may have an incremental or entity mindset about the changeability of personal traits, and this mindset can influence their responses to marketing communications with reduced negative attributes (Wong, Su, & Lam,…
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post your entry for the Discussion Board submission element of your Learning Journal for week 2. Please add your post as a new thread and your response as a ‘reply’ to another post. Your contributions can be statements, and can also include questions and ideas to encourage your fellow students to engage with you. Remember:…
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As business operations move across national and cultural boundaries, many issues can arise. Excluding the United States and Mexico (because we are most familiar with those markets), select a nation to analyze specific marketing-related issues encountered there by foreign firms. Lastly, present a managerial remedy to issues encountered (2-3 sentences only). Use class-related terms, concepts,…
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Refer to the following passage: “Sales have probably seen more changes in the last 10 years than they have done in the previous 50 years. They are operating in a more challenging environment than ever before. Sales practices are being forced to change and are moving away from a tactical focus to a more strategic…
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